01 — WHO WE ARE

The connected ecosystem for car rental.

Cars and More is a car-rental technology and distribution ecosystem. We connect rental companies with brokers, OTAs and customers, while providing the technology to manage operations, pricing, distribution and data from one environment.

The industry is extremely fragmented — one system for fleet, another for brokers, spreadsheets for pricing, messaging apps for operations, and disconnected websites with little intelligence tying it together. Cars and More exists to close that gap, without forcing operators to abandon the systems they already trust.

“We don’t replace what works. We connect what’s fragmented — and make it intelligent.”

02 — VISION & MISSION

Where we’re going.

Our vision

To become the global technology and distribution infrastructure for independent car-rental companies — connecting hundreds of suppliers, brokers and OTAs through one ecosystem, and moving the industry from manual services toward scalable SaaS, automated distribution and AI-driven intelligence.

What we do, every day

We give independent and regional car-rental companies access to the same level of technology, distribution reach and intelligence as the industry’s largest players — without requiring them to replace the systems they already run on.

03 — STRATEGIC FOUNDATIONS

The foundation we build on.

The problem

The industry runs on disconnected pieces — one rental management system for fleet, another for brokers, spreadsheets for pricing and messaging apps for operations.

Our approach

Operations, distribution, CRM, pricing, BI and AI in one connected ecosystem — designed to work alongside the systems operators already trust.

Our promise

“One ecosystem for rental operations, distribution and intelligence — built to work with what you already have, not against it.”

Why us

No single competitor covers the same proposition. Our differentiation is bringing the pieces together with deep, practical industry expertise.

04 — BRAND VALUES

What we stand on.

Compatibility over replacement Intelligence over guesswork Speed with precision Global ambition, local understanding Practical expertise over theory
05 — WHO WE SERVE

Built for operators. Trusted by channels.

Primary — rental operators

Independent and regional car-rental companies, roughly 30 cars to several thousand, looking to grow beyond their local market. Global focus, with particular strength in Europe, the Middle East, Central Asia and emerging markets.

Fleet size~30 vehicles to several thousand
GeographyGlobal — strongest in Europe, Middle East, Central Asia
GoalGrow beyond the local market without enterprise-level overhead
Current painDisconnected systems — RMS, brokers, pricing, operations all separate

Secondary — brokers & OTAs

Distribution-side partners who depend on reliable, connected supply from regional operators — customers and partners at the same time.

06 — THE TEAM

Experience that drives. Passion that delivers.

Arturs Zantmans
Arturs Zantmans
FOUNDER & CEO
25+ years in car rental, mobility and distribution. Former Country Manager at Avis and senior leader at Discovercars. Visionary entrepreneur building global solutions that scale.
Lutz Fennekohl
Lutz Fennekohl
GLOBAL DISTRIBUTION DIRECTOR
30+ years in strategic partnerships and business development. Ex-Sixt Global Key Account Director with deep industry connections. Expert in building high-performing global distribution networks.
Filipe Sousa
Filipe Sousa
PRICING & REVENUE STRATEGY DIRECTOR
Revenue management expert with 15+ years in the industry. Specialist in pricing strategy, yield optimization and business intelligence. Turns data into better prices and stronger results.
SPEED · INTELLIGENCE · CONTROL

Fast, modern, confident — inspired by the precision and speed of Formula 1, trustworthy enough for major international B2B partners.

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